AI WON'T Build Your Business For You

Chris Small

Published on: 14/04/2026

Every guru says let AI do the work while you strategize. After rebuilding a 20-year business around AI, here's what they leave out.

AI Visibility

How Does ChatGPT Decide Which Business to Recommend? (It's Not What You Think)

Chris Small

Published on: 26/03/2026

AI doesn't rank businesses like Google does. Here's what actually determines whether ChatGPT, Gemini, and Perplexity recommend your business or your competitor's.

AI Visibility

I've Been Testing Local Businesses Across 5 AI Platforms. Most of Them Are Completely Invisible

Chris Small

Published on: 25/03/2026

Most local businesses have no idea they're invisible to ChatGPT, Gemini, and Perplexity. Here's what I found after running AI visibility audits across three countries.

AI Visibility